REVISED: Sunday, March 3, 2013
In this tutorial, you will learn some of the basic fundamentals of Social Media Marketing.
I. SOCIAL MEDIA
Social Media sites such as Facebook, Google+, LinkedIn, and Twitter are easily accessible by anyone with Internet access; including "public relations" (PR), marketing, and "search engine optimization" (SEO) professionals who want to use Social Media as a virtual marketing tool to improve "search engine results page" (SERP) rankings of a client's web page.
Social Media has the potential to becoming an import source of income for "search engine marketing" (SEM). Paid SEM is the process of increasing traffic to a client's web page by purchasing ads to a client's web page on search engines. Paid SEM marketing ads are primarily sold by search engines such as Aol, Ask, Google, Microsoft, and Yahoo on a "cost per click" (CPC) or "pay per click" (PPC) basis.
Social Media has the potential to becoming an import source of income for "search engine marketing" (SEM). Paid SEM is the process of increasing traffic to a client's web page by purchasing ads to a client's web page on search engines. Paid SEM marketing ads are primarily sold by search engines such as Aol, Ask, Google, Microsoft, and Yahoo on a "cost per click" (CPC) or "pay per click" (PPC) basis.
II. SOCIAL MEDIA MARKETING
In the past, traditional marketing approaches relied on media such as TV and newspapers. However, the Internet has become a new way to communicate with customers. For example, PR professionals and online marketers can now use Social Media Marketing (Digital Marketing) as a marketing tool and place advertising in Social Media (Digital Media) sites to complement real world marketing campaigns with virtual Social Media Marketing campaigns.
Social Media sites such as Facebook, Twitter, LinkedIn and Google+ are the cheapest sales force ever invented. They work for free 24/7 and are driven by word-of-mouth, which means "earned media" rather than "paid media".
Properly designed PR and Social Media Marketing, created by experienced marketers, well versed in proper Social Media Marketing techniques, attracts reader attention, creates brand awareness, and encourages readers to share what they see with their virtual social networks.
III. SOCIAL MEDIA MARKETING TECHNIQUES
Once you decide Social Media Marketing is right for your business, reserve a domain name for your business web page and blog for at least two years, preferable more. Also, register your business name on the major Social Media sites; e.g., Facebook, Twitter, LinkedIn, and Google+. And, use a custom email address with your business name as your domain.
Keyword research is one of the most important parts of the SEO process. Start by deciding what words you would search for when looking for your products and services. Most importantly, after you purchase Social Media advertising, you should see your ads when you type your keywords into search engines.
Generate a bigger online presence by using Social Media sites that contain quality content which is both relevant to your business model and complements your business model.
Focus on measurable desired outcomes such as increased brand recognition resulting in increased sales; and maximum return on investment (ROI) in Social Media advertising. ROI would be the ratio of "sales generated by Social Media advertising" to the "cost of the Social Media advertising". For example, a $2,000 PPC Social Media advertising budget that generated $10,000 in sales has a 5:1 ROI.
One way of measuring outcome is tracking your Social Media site advertisement "click through rate" (CTR). The number of clicks on an ad, divided by the number of times the ad is shown, expressed as a percentage, is the CTR of an advertisement. You can compare the CTR of your advertisements in various Social Media sites to see where you have the best ROI.
Monitor measurable desired outcomes by tracking user activity on your website with "web analytics". Always remember your website visitors are not "clicks" they are people. Find out what "web analytics" tools are available for your website and use them. For example, both Google and Yahoo provide "web analytics"; and you can obtain free downloadable open source "web analytics" software such as Piwik.
One way of measuring outcome is tracking your Social Media site advertisement "click through rate" (CTR). The number of clicks on an ad, divided by the number of times the ad is shown, expressed as a percentage, is the CTR of an advertisement. You can compare the CTR of your advertisements in various Social Media sites to see where you have the best ROI.
Monitor measurable desired outcomes by tracking user activity on your website with "web analytics". Always remember your website visitors are not "clicks" they are people. Find out what "web analytics" tools are available for your website and use them. For example, both Google and Yahoo provide "web analytics"; and you can obtain free downloadable open source "web analytics" software such as Piwik.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Therefore, concentrate on building quality backlinks from Social Media sites to your business webpage.
Search the names of your competitors to see how they are using web pages, blogs, and all the other forms of Social Media Marketing. It is not unethical to be a "keyword scraper" and research your competitors’ keywords and ads on various search engines. You have to know your Internet competition in order to survive in the Internet market place.
Search Social Media sites and the Internet for your business name, and determine who is talking about your business and what they are saying.
When your Social Media marketing techniques show results do not stop, continue to strive to develop your website promotion skills. Website promotion is a continuing process required to promote and bring more visitors to your website. Keep it ethical. For example, add small amounts of excellent quality content to your site regularly. Also, make your site more 'sticky' to encourage visitors to stay a while.
Social Media often means viewed on a mobile device; therefore, make sure you consider the Document Object Model (DOM) of your Website to ensure the pages render fast enough to keep the attention of your readers.
"Does your website persuade a potential client to buy your product?" You have to make sure the answer to this very important question is a very loud, "YES!"
When your Social Media marketing techniques show results do not stop, continue to strive to develop your website promotion skills. Website promotion is a continuing process required to promote and bring more visitors to your website. Keep it ethical. For example, add small amounts of excellent quality content to your site regularly. Also, make your site more 'sticky' to encourage visitors to stay a while.
Social Media often means viewed on a mobile device; therefore, make sure you consider the Document Object Model (DOM) of your Website to ensure the pages render fast enough to keep the attention of your readers.
"Does your website persuade a potential client to buy your product?" You have to make sure the answer to this very important question is a very loud, "YES!"
IV. REFERENCES
In this tutorial, you have learned some of the basic fundamentals of Social Media Marketing.
Elcric Otto Circle
Elcric Otto Circle
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